Company History

Established in 1929, the Shaffer Distributing Company is the oldest independently owned vending distributorship in the country with current operations across Eastern and Midwest states. As a full-service distributorship, Shaffer Distributing offers product support specialists and a comprehensive inventory of equipment and certified parts. Our combined resources bring you the latest interactive technologies, service solutions, and innovative promotions. Founded in 1988, Shaffer Entertainment is the industry leader in supplying, developing and promoting on-location entertainment products and innovations. At Shaffer, we pride ourselves on being the leader in game technologies and operational functions.


We are consistently rated #1 by our location partners when it comes to service quality and response time. We’re #1 in tavern promotional activity and promotional expenditures. We are #1 in leagues with well over 500 active teams, and we’re #1 in average gross game collections. We’re #1 because you make us that way through successful promotions.


Purpose Statement:
Our purpose is to supply, support and promote interactive music and game technologies to qualified on site location partners in order to attract, develop, and engage willing individual player participants through a common entertaining action (playability of the game or music device) in order to create and enhance: location community, location fun-filled and competitive activities and increase overall, long-term location profitability.


Position Statement:
Shaffer Entertainment is the only coin operating company in the country who recognizes, understands and is committed to its primary role as an in-tavern entertainment promoter, which develops and engages a proven system of promotional enhancements that when properly employed through the combination of interactive game and music devices and active on site location partners, creates common actions of enjoyment, a community centered around the retention of fun and friendly competition and long-term location profitability.



Columbus, Ohio


Indianapolis, Indiana